{STYLE} Ava & Viv Fall... It's Coming!!

After a week of sweltering days in the high-80's, it's hard to believe that autumn is around the corner, but before we know it, we'll be lamenting the end of long, sunny days and starting to pile on plenty of layers. I'm always excited for transitions in seasons - even now that I'm spending more time in LA and the change is ever so subtle, it still feels like a time of change and renewal, with the added incentive of being able to mix up my wardrobe! And with that, comes a new collection from Target's AVA & VIV, who I'm so excited to be partnering with again for the fall season!

Last spring Target invited myself, Gabi, and Chastity, to the Target Headquarters in Minneapolis to get a first look at the spring-summer collection and model in their first ever look book; what I couldn't quite share at the time was that we also got to share our feedback on the following collections (by that point spring was already in production), and have the design team integrate our thoughts, loves, and dislikes into AVA & VIV for fall and winter. We gave wish lists of things we wanted to see, gave our own personal insight on how individual styles could be improved, and shared fit and production notes from the spring collection - and of course, we also had the opportunity to share all the feedback we received from you, our community. 

Now that we've seen some of the physical samples from the fall collection, I am so thrilled that our feedback was taken into consideration and that what I've seen so far looks legitimately awesome. There are great paintbrush prints, bold colors, perfectly draped sueded jackets, work-to-weekend dresses with accent trims... Target has (honestly) been an incredible partner to work with, and as always it means a lot to me when brands take the wants and needs of their customers into consideration. I'm really excited to start wearing it all, and I hope you are, too! 

This post is part of my ongoing partnership with AVA & VIV. 

All content and opinions are my own.