{STYLE} Middle School Nostalgia
I have very distinct memories of Juicy Couture infiltrating its way into my middle school. Though we had uniforms, our monthly free-dress days were a literal playground for matching terrycloth sweatsuits, and when school trips came up, it was as though Juicy, little J-zipper pull and all, were the uniform, punctuated by Michael Stars one-size-fits-all tops and "Return to Tiffany" heart-toggle bracelets, (and if you were a really special Bat Mitzvah girl, a Kate Spade microfiber mini-backpack, R.I.P.). Yes, we unironically personified every Jewish American Princess stereotype at my little west-LA school. Of course, I missed out on all the Juicy and Michael Stars and J.E.T. bedazzled tees by going through my own Roxy and dELiA*s phase. Continue...
Since middle school, Juicy has of course been through many branding strategies and many creative directors, but whenever I come across the brand I still have vivid visions of middle school and my own affected pop-punk obstinance, (I was really into New Found Glory, after all). So when I came across this leopard sweater, I was both in love and in major conflict of how it would fit in with my dELiA*s skirts... only to remember I haven't been that girl since middle school, either. We all go through our own evolutions - thank god.