The Jesse Dress
We kicked off the celebration of the collection in Toronto, where I first got to spend the day with Carolina, a long-time reader and Edmontonian, with a special girls' day: we got manicures, had our hair blown out, went on a personalized shopping trip for Carolina (outfit with champagne and macarons, of course), and had an incredible dinner in Downtown Toronto at The Catch. I cannot recommend it enough! The following day, after a full morning of press, we had an all-pink-everything at the Addition Elle flagship store, where guests enjoyed a DJ spinning Rihanna & Beyonce, tons of sweet treats and bubbly, and a lot of twirling in all the dresses!It was especially exciting to be able to continue the celebrations from Toronto to New York, the city where all the friendships that I named the dresses after were born. I'm so honored to have the collection sold at a selection of Lord & Taylor stores, and having the opportunity to celebrate the collaboration at Lord & Taylor's 5th Avenue Flagship store was an absolute dream! We had a runway presentation where each of the dresses were worn by a model (spanning a range of sizes, body types, and heights) - each looking gorgeous! Thank you to the Lord & Taylor team for making this bucket-list moment a reality, and to Laura Mercier for providing gorgeous makeup for myself and all the models!
If you've been lusting after anything in the collection, now is the time: shop the collection from now until March 24th with 25% off!